Our Wild Ride on Good Morning America!
We’ve just had one of the most surreal experiences EVER. If you didn’t catch it, we were featured on Good Morning America’s “Viral Sensations” with the amazing Tory Johnson, joined by Jen Reed, founder of the Sister Studio! Mind-blowing, right?
Being a part of this segment is something we’ll never forget. Our little business is just about four months old, and let me tell you, getting ready for this big moment was no small feat. Behind-the-scenes, it was a whirlwind of emails, checklists, and Zoom meetings. And then, there was the small matter of shipping thousands of hats within three days after the sale wrapped up. 😅
We even considered partnering with a logistics company, but in the end, we rolled up our sleeves and did it ourselves. With the help of our families, some new equipment, and a makeshift assembly line, we made it happen!
Missed the segment? No worries, you can catch it here: https://www.goodmorningamerica.com/shop/video/deals-steals-viral-sensations-102989688 **Fast forward to the 6:40 mark!
A HUGE shoutout to Jen Reed of @thesisterstudioig and Tory Johnson of GMA Deals & Steals @toryjohnson. We always believed in the potential of Swap Top, but opportunities like this are game-changers. It was definitely a brand-defining moment for us.
Looking ahead, this Fall is shaping up to be super exciting. We’re planning more brand partnerships, launching new colors and even designing some limited edition charms that we can’t wait to share with you.
Stay tuned, and as always, thank you for being part of our journey!