From a Friday Night Idea to Launch Day 🚀

Bringing Swap Top to Life

Here we are, on the brink of launching Swap Top in less than 24 hours! We can’t believe how far we’ve come since that fateful Friday night in January. We’d love to share our journey with you – the ups, the downs, and everything in between. Let’s dive into the story of how Swap Top came to be!

The Birth of an Idea

It all started at Mi Cocina in Lake Highlands on a ordinary Friday night. We were enjoying our meal, chatting away, when the idea for Swap Top struck us like a bolt of lightning. We were so excited about our concept that we couldn’t wait to bring it to life.

That very weekend, we built a prototype using a cut-up pair of rubber shoes and a North Face trucker hat we purchased at Dick’s Sporting Goods. It was rough around the edges, but it was proof that our idea could work. A few days later, we began the search to find a partner who could help us manufacture the Swap Top hat.

The Search for a Manufacturer

Reaching out to over 20 manufacturers, we were met with rejection after rejection. But we didn’t let that dampen our spirits. We knew we had something special, and we just needed someone to believe in our idea as much as we did.

Finally, after much persistence, we found a manufacturer willing to help us build a sample. It was a pivotal moment for us – the point where our dream started to feel real.

Perfecting the Design

We went through three professional samples before we settled on the design that is now the Swap Top hat. With each iteration, we made improvements, ironed out kinks, and inched closer to the perfect hat we’d envisioned.

When we were finally satisfied with our design, it was time to decide on colors and sizes. We chose to launch with two colors: “The Black Top OG,” which is black and white with two black foam panels on top and a white billboard front, and “The White Top,” which is the same as the OG with two white panels on top.

We also opted for a single, universal fit for Youth 8+ and Adults, keeping our initial launch simple yet versatile.

The Countdown to Launch

As we eagerly awaited our first order, we decided to expand our vision by creating our own Swap Top charms. We developed packs of seven themed charms that fit perfectly into the hat. Customers can now buy the charms on their own or as part of a hat/charm bundle.

Our excitement grew as we received incredible support leading up to the launch, including a feature on Homegrown LH and a fantastic response to our pre-order email list. The day has finally come and we can’t wait to share our creation with the world!

What’s Next for Swap Top

As we prepare to launch, we’re already eagerly awaiting our next order, which will include kids-sized Swap Tops (sign up to be notified when these arrive!) in four color options and additional adult colors as well. We’re thrilled to continue expanding our product line and sharing our passion for customization and creativity.

A Heartfelt Thank You

We are both exhausted but incredibly thankful and grateful for the opportunity to launch Swap Top. It’s been a rollercoaster ride, but we wouldn’t trade it for the world. We’re so appreciative of all the support we’ve received along the way, and we can’t wait to see where this journey takes us next.

So here’s to Swap Top 🥂, and here’s to each and every one of you who believed in our idea and helped! Thank you.